Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have fresh baked cookies in the lobby from 8-9pm. It doesn’t get much better than than walking in from a long…
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Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have fresh baked cookies in the lobby from 8-9pm. It doesn’t get much better than than walking in from a long…
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Make every visit count with the right message We’re always editing the copy on our landing pages to see if we can sign up more customers. We test each change against the previous winner to make sure we’re picking the…
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Most online forms suck You’ve seen them. Most online forms are ugly, too long, don’t offer any incentives, and make it nearly impossible to find the call to action. Your form could be different if you follow these steps. 1.…
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I love dissecting how the best companies in the world entice customers online. You can always learn something from the big guys because they have the budgets, research, and customer volume you dream about. You know Apple and Amazon don’t slouch when…
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Our service helps people collect email addresses. Today it’s mostly used for businesses that want to build an audience before they launch. What follows is a questions we get pretty frequently… We’re considering reaching out to everyone who at one…
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I recently saw “Margin Call”. The movie could have been a lot better, but I did take away one important reminder that’s applicable to all the startups I see pitching on KickoffLabs pages, at events, etc. The running joke is…
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I have been asked on multiple occasions how we have been so successful in marketing KickoffLabs. My facial expression to this question is usually one of disbelief, because IMO, we have yet to figure out a good marketing story. I…
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You may recall that last week we were running an big A/B test on our home page. Well, the results are in. They were a little surprising at first, but I think they make sense. Option A: Text/Feature heavy with…
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Another component of our eBook will discuss how to increase the conversion rates of your launch page. I’ll tell you that unless you are famous just publishing a teaser isn’t going to work. Beyond that I’ll turn it over to…
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Do you feel like you don’t know anything about marketing? You’re probably right, but you aren’t alone. We’ve been working on a small eBook for our customers in order to help them get the most out of their launch pages. …
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