Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have fresh baked cookies in the lobby from 8-9pm. It doesn’t get much better than than walking in from a long…
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Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have fresh baked cookies in the lobby from 8-9pm. It doesn’t get much better than than walking in from a long…
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Make every visit count with the right message We’re always editing the copy on our landing pages to see if we can sign up more customers. We test each change against the previous winner to make sure we’re picking the…
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Most online forms suck You’ve seen them. Most online forms are ugly, too long, don’t offer any incentives, and make it nearly impossible to find the call to action. Your form could be different if you follow these steps. 1.…
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I love dissecting how the best companies in the world entice customers online. You can always learn something from the big guys because they have the budgets, research, and customer volume you dream about. You know Apple and Amazon don’t slouch when…
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Instagram just sold to Facebook for 1 BILLION dollars. I’ve captured their landing page at http://instagram.com so it can be studied further before Facebook gets their hands on it. What makes this the perfect landing page for a billion dollar company?…
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I have been asked on multiple occasions how we have been so successful in marketing KickoffLabs. My facial expression to this question is usually one of disbelief, because IMO, we have yet to figure out a good marketing story. I…
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Yesterday we published another best practice essay. It’s the ultimate guide to extracting the most profit from the time you spend in with social media. For our customers having a social media strategy is key to getting the word out…
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We just launched a dramatic A/B test on our home page. Minor tweaks had run out of steam with our current page. We’ll call this A. See option A live Here is what we’ve learned about the current page: People…
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How do you know the person you are talking to online is actually who they say they are? That’s a problem that miiCard is trying to solve. It’s a HUGE challenge that doesn’t seem to phase them. Learn more in…
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Since we covered what a landing page is we wanted to also cover some best practices for virally marketing your sign up page. Here is a snippet… What makes for good viral marketing? Reward people. Personally thank them on Twitter and…
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