Blog Archives

Where’s your cookie?

Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have fresh baked cookies in the lobby from 8-9pm. It doesn’t get much better than than walking in from a long

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How to increase landing page conversions with great A/B testing!

Make every visit count with the right message We’re always editing the copy on our landing pages to see if we can sign up more customers. We test each change against the previous winner to make sure we’re picking the

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How to create the best online forms for your landing pages

Most online forms suck You’ve seen them. Most online forms are ugly, too long, don’t offer any incentives, and make it nearly impossible to find the call to action. Your form could be different if you follow these steps. 1.

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iPhone 5 – Learn marketing from todays most popular landing page

I love dissecting how the best companies in the world entice customers online. You can always learn something from the big guys because they have the budgets, research, and customer volume you dream about. You know Apple and Amazon don’t slouch when

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The best customer support tools for Startups in 2012

We’re fanatical about customer support. It’s one of our differentiators. So this is not a choice we’ve taken lightly. We’ve evaluated each of these platforms for the full trial period and we’re circling around a winner.  Yes – we really

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Get inspired by friends, trends, & well-dressed strangers.

TrendLend brings them all together into one fashion community. I LOVE their signup page.  It’s well designed, personal, simplifies the signup down to facebook, and uses the KickoffLabs API.  Oh, and it’s a good idea.   Here it is in

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miiCard is changing the way we trust and transact online

How do you know the person you are talking to online is actually who they say they are?  That’s a problem that miiCard is trying to solve. It’s a HUGE challenge that doesn’t seem to phase them. Learn more in

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Customers will be hopping into your store with Kngroo

Groupon made targeting small businesses popular for startups again.  Even if their big IPO flops they’ve created an anti-walmart “I’m going to target the little guy” mentality and that’s exciting. One startup that’s targeting the “little guy” is Kngroo.  This

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Every TV nerd needs a good API. Enter Watched.it

Lee Hambley is a gambler. I know this because he was one of the first people to take a chance on KickoffLabs. Because of that I’ve been looking forward to posting the Watched.it story.  So here it is in his

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